Whether it’s a tweet, a paid search ad or content on your blog, your online content is representative of your brand. That means that yes, it is still imperative that you use correct grammar and spelling. With the 24-hour news cycle, and the chance for your mistake to go viral, it is important that you double-check your content. You don’t have to be a grammar stickler regarding punctuation, as this is becoming more fluid with character limits, but spelling is still–well, not fluid. Here are 5 tips you need to commit to memory to avoid your brand being embarrassed online.
